On-line surveys offer a number of benefits over other types of research implements, including:

Convenience:

• Respondents have the convenience of choosing the time they complete the survey

Cost Savings:

• There is a substantial cost savings over having interviewers collect the data

World Wide Sample:

• On the Internet, you have immediate access to world wide sample

Different Languages:

• Questionnaires can be translated and programmed in a number of different languages

Several Types of Media:

• Surveys may contain several types of media, including photographs, sound recordings and text

Multiple Surveys and Versions:

• Working on-line multiple surveys and versions can work simultaneously