On-line surveys offer a number of benefits over other types of research implements, including:
Convenience:
- Respondents have the convenience of choosing the time they complete the survey
Cost Savings:
- There is a substantial cost savings over having interviewers collect the data
World Wide Sample:
- On the Internet, you have immediate access to world wide sample
Different Languages:
- Questionnaires can be translated and programmed in a number of different languages
Several Types of Media:
- Surveys may contain several types of media, including photographs, sound recordings and text
Multiple Surveys and Versions:
- Working on-line multiple surveys and versions can work simultaneously